According to a UK newspaper article, some leaked emails revealed that the Department for the Environment, Food and Rural Affairs (Defra) is considering recommending eating less meat as one of the "key environmental behaviour changes" needed to save the planet.
The article continues to explain that the agency acknowledges that consumption of animal protein has been highlighted as impacting the planet.
"Future Environment Agency communications are unlikely to ever suggest adopting a fully vegan lifestyle, but certainly encouraging people to examine their consumption of animal protein could be a key message."
According to the vegan group Viva:
"Adopting a vegan diet reduces one person's impact on the environment even more than giving up their car or forgoing several plane trips a year!
This is big news when a government agency is even considering an act of this nature. Proof, that the awareness exists!!