Each of the starlets collaborated with CARGO at Sephora to design unique lip hues that are eco-friendly. Planet Love (TM) is a collection of 12 lipsticks that are packaged from a biodegradable container made from corn. According to a Toronto press release:
This first -of-its kind innovation uses PLA (or polylactic acid) instead of traditional petroleum-based plast for the lipstic tube. PLA is a polymer made entirely out of corn; a resource that renews itself in only 100 days. In addition, PLA is the first and only polymer on the market that is greenhouse-gas-neutral and thus helps in the fight against global warming.
The best part of this socially conscious brand is that the packaging comes in a biodegradable box that is embedded with wildflower seeds that can actually be planted. $2 from every lipstick sold is donated to St. Jude Children’s Hospital.
By literally planting new seeds to sow, these lipsticks are taking eco-beauty to a whole new level of growth!
This is a cross-post from Ecorazzi
1 comment:
Evangaline Lily and her biodegradable container are hot.
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