Monday, July 16, 2007

Get Your Vitamins From A T-Shirt!

Lululemon Athletica is all the rage in the world of pilates and yoga gear. I challenge anyone to go into a class and not see at least 50% of the students in the sporty yet flattering gear. I was recently getting my Lululemon fix and bought what would appear as just a t-shirt, but this innovative piece of cloth has far more to offer. The BBB Sheer VNeck is an everyday super light t-shirt to wear to the gym and is made with vitasea technology consisting of seaweed which releases marine amino acids, minderals, and vitamins into the skin upon contact with moisture. In addition, the fabric provides anti-inflammatory, anti-bacterial, stress reducing, hydrating and detoxifying features

Is this for real or just a marketing gimmick? Well, I bought the shirt. Granted, I am an idealist and health advocate to the core (or perhaps just a naive consumer:-) but it is innovative products like these that truly are promoting the core green values of health and sustainability and cradle to cradle design. Gotta go get my sweat/glow on!

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