The Sunshine Chronicles

W3LL: Hippie Tested. Diva Approved

2008-07-08T14:48:00.001-06:00

via: AustinistCalling all people who want to look good, be good, and do good. A new kind of shopping is making its way into Austin and bringing sustainability to a whole new level. Dubbed W3LL People, this the ultimate skincare boutique located at The Bridges on South Lamar. No risk of greenwashing here - from the materials used in the décor and building to all the ingredients in the products,

A New Day!

2008-06-30T06:59:00.002-06:00

Now this is how to kick off a Monday!

The "Woo Woo To Do"

2008-06-28T09:50:00.003-06:00

As I was catching up on my Oprah for the week, I noticed that in one week she had Dr. Oz talking about past lives on one day with Dr. Brian Weiss and New Age revolutionaries like Louise Hay, Martha Beck, and Sheryl Richardson on another day talking about daily affirmations and Law of Attraction. For the record, I think it is safe to say that Oprah has gone "*Woo Woo" people and in turn making it

Caught In A Green Moment

2008-06-22T19:03:00.006-06:00

When it comes to being green, I have come full circle and seem to be coming around again. My journey began back in college as a journalism and environmental science major. My first job out of college was actually with the Sierra Club in San Francisco. So I can fully appreciate all shades of green from the old school treehuggers to the eco-chic trendiness that is taking hold. While I grew up

Father's Day - Gifts and Reflections

2008-06-14T12:06:00.008-06:00

It has been awhile since writing for my beloved Sunshine Chronicles. Like so many times in life, it seems the littlest things that bring us the most joy get pushed to the bottom of our priority list as the sea of change, opportunities, and life experiences come swooping in and claiming more importance.Well, perhaps it is the forced introspection from the universe as claimed by Mercury in

SXSW Singing A Sustainability Tune

2008-03-05T23:03:00.000-06:00

Via: AustinistAustin is about to incur a hefty carbon footprint as SXSW kicks off, but thanks to the folks at MakeMeSustainable (MMS), people have an opportunity to walk the sustainability talk. The 'Interactive Carbon Tree' was designed specifically for SXSW in an effort to mobilize attendees at the conference to reduce their collective carbon impact. Check it out here: http://

Lance Armstrong's New Shop Encourages Bike Commuting

2008-02-19T14:05:00.001-06:00

Via: AustinistAs the growth of downtown continues to explode, so does the need for commuter-friendly transportation alternatives — enter the bike. Granted, it's nothing new, save for Lance Armstrong's recent unveiling of plans for a commuter biker shop. According to Armstrong, "This city is exploding downtown. Are all these people in high rises going to drive everywhere? We have to promote (bike)

Love Is All Around Us!

2008-02-14T19:14:00.004-06:00

As a recovering Valentine's Day cynic, I can now appreciate that it is a time to be grateful for the love that surrounds us all. From significant others, to family, to friends, each relationship occupies a special place in our hearts. On a day that can so easily be dismissed through hallmark mementos, perhaps the best gift is expression to those so dear to us. As a wise friend so eloquently puts

Austin Among Top Ten Greenest Cities

2008-02-13T15:53:00.001-06:00

Via: AustinistAs the trendiness of "going green" evolves more into an issue of long term sustainability, Austin continues to thrive when it comes to merging civic leadership, local business, and tactical implementation for more sustainable living. Popular Science recently released a list of the top 50 greenest cities and Austin rounded out the top 10. Other Texas cities making the top 50 include

Love Yourself!

2008-02-08T08:19:00.000-06:00

Occasionally I move off the sustainability path and am sparked with some inspiration of things that stick to the basics of standing strong in our own skin. In a world with so many expectations, changes, and catalysts of "shoulds" it is more important than ever to claim our personal ground reminding us what is truly important in life. While I may be just a glorified Auntie, the messaging of the

Austin Wins National Award For Recylcing Efforts

2008-01-31T10:22:00.000-06:00

Via: AustinistWhat do you get when you recycle 80,000 pounds or approximately 2.7 million cans? Well, evidently $5,000 dollars and a national award for the City Recycling Challenge. Mayor Will Wynn accepted the "Cans for Cash" prize on behalf of the City of Austin at the recent U.S. Conference of Mayors Winter Meeting taking place last week. The nationwide campaign was developed to promote and

Cynic or Softy: Socially Responsible Valentine's Day Gift Ideas

2008-01-31T10:14:00.000-06:00

Valentine's day is a conflicting holiday of which people typically fall into two categories. First, the die hard romantics who thrive on the sentiments that Valentine's day brings. Second, the bitter and cynical few who are quick to blame this "Hallmark" holiday as coprorate conspiracy to increase consumption. Regardless, when it comes to socially conscious gifts of the heart there is something

Blue Bins Be Gone - New Recyling Progam Hits The Streets

2008-01-25T12:30:00.000-06:00

Via: AustinistFor all the avid recyclers out there who are suffering from multiple blue bin clutter, good news is on the way. The City of Austin's Solid Waste Services Department has announced a new program that will replace the blue bins with 90-gallon carts that can be filled with all recyclables, including new items like cereal boxes. The new recycling plan, set to begin in October and rolled

Eco-Luxury Transportation Comes To Austin

2008-01-21T16:06:00.000-06:00

Via: AustinistWhile high-end luxury transportation may not always be associated with sustainability, a new limo service is rolling into town to change all that. Clean Air Limo is Austin's first eco-luxury private car service. Traditionally, most limousine companies in Central Texas use Lincoln Town Cars, which get poor gas mileage and have high emissions. Clean Air Limo uses only eco-friendly

Austin Energy's GreenChoice Program - It's Back!

2008-01-16T08:58:00.000-06:00

Via: AustinistAfter being closed to new subscribers for a period of time, Austin Energy's GreenChoice program is extending its green arms for Austinites far and wide. Claiming to be the nation's most successful utility-sponsored green power program, GreenChoice is an opportunity to walk the sustainability talk. In a world of anonymous carbon offsetting claims, Austin Energy's green power flows

Apple Goes Green - For Real This Time!

2008-01-16T08:55:00.000-06:00

Is there anything that Apple can't do? Granted the company received some attacks from a Greenpeace campaign last spring on its proposed claims to going green. But as transparency rules to mitigate any potential greenwashing, the company introduced the MacBook Air. Beyond being ultra lite and ultra cool, it adheres to some pretty potent green claims. According to the Apple Website: MacBook Air

EnviroMedia Establishes Greenwashing Index

2008-01-13T21:24:00.000-06:00

Via: AustinistJust as the F.T.C gathered last week to revisit new guidelines surrounding green marketing claims, Austin's own EnviroMedia has launched the Greenwashing Index (GWI). In a partnership with University of Oregon, consumers can post, review, and assess the credibility of new ads claiming the green word. Volkswagon, BP, and Lexus are among some of the first ads posted. "We've been

Shopping With A Conscience

2007-12-13T20:19:00.000-06:00

As green fashion becomes the hottest trend so does the legitimacy of green marketing claims. The New York Times came out with an article titled "A World Consumed by Guilt" discussing the various nuances in the green fashion industry and complexities involved in "sustainable products". While it is easy to criticize that green products are too expensive, I can speak from experience that

Eco-Friendly Hanukkah Gift Ideas

2007-12-09T10:11:00.000-06:00

While Hanukkah certainly does not compare to the religious important of Christmas, nonetheless it is a time of celebration and festivities. As Hanukkah kicks of in its second night, Jews around the globe are celebrating the story of Hanukkah. And of course, no reason to not go green this Hanukkah. Thanks to our friends at Greenthinkers, here are some eco-friendly Hanukkah gifts for your Jewish

More Plastic Bag Controversy

2007-12-09T09:59:00.000-06:00

The New York Times came out with an article articulating the growing trend of more cities moving to proposed city bans and consumer awareness campaigns around plastic bags. Whenever I see articles like this in mainstream media, I can't help but feel like posting a gold star (or should I say green) for the green/sustainable movement. It is a holistic article explaining all sides of the paper vs.

Hanukkah Treat: YMCA Goes Hasidic

2007-12-04T14:33:00.001-06:00

While this may not be Hanukkah specific, how could we not somehow highlight the first night of "The Festival Of Lights."To support the launch of its new HDTV service, Israel's YES TV network with help from McCann Digital gathered together an army of Hasidic Jews to perfom the Village People's YMCA in the street. Even if you can't understand hebrew, you will no doubt be able to hear a few "oy

Wal-Mart: Friend or Foe?

2007-10-10T10:56:00.001-06:00

After college graduation, I took a road trip from Bloomington, Indiana to San Francisco (well it was actually a one-way trip). Early in our trip we quickly became intrigued with talk radio, and as much as it kills me to say this, Dr. Laura. It was an unhealthy and somewhat pathetic simple pleasure, but it sparked good controversy on the long road ahead which resulted in one of my favorite quotes

Master Cleanse Confessions

2007-10-05T07:29:00.000-06:00

After a few months of riding a manic wave of exciting new opportunities/events and emotional endings, I finally discovered some down time. In a true wellness spirit I committed myself to the Master Cleanse. While I will refrain from the physical and emotional drivers that sparked my desire to perform such an act, I thought I would share a few user-friendly insights from the quasi 5 day

Bill Clinton Inspires Giving At A Whole New Level

2007-10-03T10:13:00.000-06:00

Bill Clinton is on a giving and sustainable mission. With his recent book launch of Giving: How Each of Us Can Change The World and last week's Clinton Global Initiative Summit, he is truly transforming the landscape of philanthropic initiatives. (note: Clinton gives special tribute in his book to Kiva.org a non-profit that provides micro-lending to entrepreneurs in developing countries. Kiva.org

Happy First Day of Fall

2007-09-25T06:08:00.000-06:00

I have been in such a green frenzy lately that I have stepped a bit of course in terms of my own wellness. But as the September full moon approaches on September 26 and with the recent fall equinox I am naturally drawn into a state of reflection of the old and inspiration for the new.Thanks to my friend and owner of Solid Gold Academy she has propelled me into a renewed state of health and

An Idealist View of Climate Change Conspiracy

2007-09-24T12:56:00.001-06:00

A friend recently asked me my opinion on Bjorn Lomborg, who is creating a great deal of controversy with his new book Cool It, The Skeptical Environmental Guide to Global Warming. I was a bit embarrassed because while I had a rough recollection of what he was talking about, I couldn't currently engage in debate. But thanks to a recent posting on green LA girl, then it came flooding back to me.

More Plastic Bag Controversy

2007-08-09T20:58:00.000-06:00

Zipcar Confessions

2007-07-17T18:30:00.001-06:00

I am one week into my Zipcar experience and for a car-dependent yet socially aware individual trying to be more green, it has been a dream come true. I first heard about Zipcar from a friend who wanted to test drive a prius, not necessarily to become more green but to obtain the clean air sticker to drive in the carpool lane for his commute between San Francisco and San Jose. (sidebar: they

Get Your Vitamins From A T-Shirt!

2007-07-16T23:15:00.000-06:00

Lululemon Athletica is all the rage in the world of pilates and yoga gear. I challenge anyone to go into a class and not see at least 50% of the students in the sporty yet flattering gear. I was recently getting my Lululemon fix and bought what would appear as just a t-shirt, but this innovative piece of cloth has far more to offer. The BBB Sheer VNeck is an everyday super light t-shirt to wear

New York Times Article Sparks Green Controversy

2007-07-02T10:22:00.000-06:00

The New York Times came out with an article highlighting the trend to green consumerism. It is a highly charged article representing the full array of voices that are influencing this movement. When I first read the article, I became a bit defensive on the attack of eco-consumption. But after re-reading it, I got the bigger picture. Terms like greenwashing and light greens are being thrown

No More Plastic Water Bottles Ever! (in san francisco)

2007-06-25T19:50:00.001-06:00

First plastic bags, now water bottles, San Francisco Mayor Gavin Newsom is on a mission to protect natural resources and leverage the impact that his already green consituency can make. According to the Newsweek Article: Gavin Newsom signed an executive order banning the use of city funds to purchase single-serving plastic water bottles. The order also prohibits the sale of such water

McConaughey and Grenier Among People’s Lean Green Sexy Machines

2007-06-18T10:08:00.000-06:00

Step back ladies, People’s Sexy and Single Bachelor issue is out, and there are more than a few eco-hotties spanning the pages. Whether driven by a free-spirit lifestyle or a green conscious, Mathew McConaughey has actually taken up residence in his new Airstream RV and truly reducing his carbon footprint, especially by Hollywood standards. Dancing With The Stars champion Apolo Ohno shares his

Spike Lee and Ed Bradley Recognized at Peabody Awards Luncheon

2007-06-13T13:26:00.000-06:00

Bill Costas of NBC hosted the 66th annual Peabody Awards luncheon held at the Waldorf-Astoria last week. The Peabody Awards, administered by the University of Georgia, honor radio and television networks for “distinguished achievement and meritorious service.” While the big networks including NBC were recognized via the series “The Office” and “Scrubs,” HBO also won several awards including: “

Willie Nelson Hits NYC for Farm Aid

2007-06-12T12:53:00.000-06:00

Willie Nelson is “on the road again,” this time in his biodiesel tour bus headed to Farm Aid in NYC at Randalls Island on September 9th. Farm Aid co-founders Willie Nelson and John Mellencamp made the announcement with Mayor Michael Bloomberg at Union Square, which has a renowned fresh-produce market. Farm Aid concerts have raised more than $30 million for farmers since 1985. And with all

Victoria Beckham is a "Skinny Bitch"

2007-06-12T12:43:00.000-06:00

Forget about the potential Spice Girls reunion rumor, Victoria Beckham was recently spotted buying the book Skinny Bitch. The book was written by two LA fashion industry elites - former model Kim Barnouin, who has a degree in holistic nutrition, and ex-Ford model agent Rory Freedman. This no-nonsense book takes an “in your face” approach pushing you to go vegan and get skinny! The authors

Father's Day: Green Gift Ideas

2007-06-07T23:46:00.001-06:00

Father's day is one of those holidays that despite the "hallmarkesqueness" represents an opportunity to be grateful for all the men in our lives. In searching for the perfect "green" father's day gift, I came across some unique eco-friendly options that I thought I would share: Green Gadgets: For the eco-friendly man who wants to be up on the latest green gadget, check out the solar powered

Bob Barker: Animal Activist and Price Is Right Legend Retires

2007-06-04T16:19:00.001-06:00

While Bob Barker’s famous calling “come on down” will forever be remembered, his closing message at the end of each showcase showdown for the past 35 years of “don’t forget to get your pets spayed and neutered” is equally consistent. Bob Barker has been making dreams come true for over 3 decades and more importantly bringing animal rights advocacy to the forefront of public awareness. Barker was

Farmers Markets - What's The Deal?

2007-06-04T16:17:00.000-06:00

While farmers markets have existed for a long time, the trend of the market experience is clearly on the rise. Farmers markets are now integral part in the urban/farm linkage and the increased awareness of the effects of organic and local farming on our personal and environmental health. According to the USDA Agricultural Marketing Service there are currently 4,385 farmers markets currently

Martin Scorsese Directs New American Express TV Spot

2007-06-03T20:32:00.000-06:00

n a new television spot, Martin Scorsese directs Andre Agassi, Sheryl Crow, Ellen DeGeneres, Alicia Keys and Shaun White in a unique online initiative called The Members Project that enables American Express Cardmembers to come together as a community by submitting and sharing their project ideas for making a positive impact in the world. The spot features the celebrity cardmembers sharing their

Heather Mills Joins Vegan Lifestyle

2007-05-30T20:16:00.002-06:00

Heather Mills is taking her advocacy of animals to the next level and declaring herself a vegan. While Heather is no stranger to the limelight after a very public divorce from Sir Paul McCartney as well as recent appearances on Dancing With the Stars, she is prepared to use her celebrity status to highlight factory farming and its impact on the environment. In a recent quote she states: “I’m a

Vegan Diet Helps Climate (according to UK government)

2007-05-30T20:16:00.001-06:00

According to a UK newspaper article, some leaked emails revealed that the Department for the Environment, Food and Rural Affairs (Defra) is considering recommending eating less meat as one of the "key environmental behaviour changes" needed to save the planet.The article continues to explain that the agency acknowledges that consumption of animal protein has been highlighted as impacting the

Wal-Mart Selling Sustainable Seafood

2007-05-25T14:42:00.000-06:00

Whole Foods, Wal-Mart, and Bon Appetit food service company all shared the stage for the sake of sustainable seafood at a pre-conferance seminar held at Monterey Aquarium's Cooking for Solutions confab. Peter Redmond, Wal-Mart's vice president in charge of seafood also announced the company is shifting towards buying more wild, domestic shrimp despite the fact it is more expensive. This is all in

CFLs - What's The Deal?

2007-05-22T07:31:00.000-06:00

According to Energy Star, if every American home replaced just one light bulb with a compact fluorescent lightbulb (CFL) we would save enough energy to light more than 2.5 million homes for a year and prevent greenhouse gases equivalent to the emissions of nearly 800,000 cars.CFLs provide the following benefits: Use at least 2/3 less energy than standard incandescent bulbs to provide the same

Ellen Get Green Groove On with Seacrest, Lohan and Electra?

2007-05-21T17:33:00.000-06:00

Ellen can now claim herself as a lean mean “green” dancing machine! Despite suffering from a back injury and hosting from a hospital bed, nothing could keep Ellen from spreading green fever with her celeb friends. From celebrity green tips to recommendations to help the environment, Ellen and her entourage of guests including Lindsay Lohan, Nathan Lane, Marcia Cross, Carmen Electra and Ryan

Road to Austin: Green and Charitable

2007-05-21T12:25:00.000-06:00

“Where the music matters” is a popular Austin slogan. From struggling one man shows to elite headliners, Austin is the place where they all come together. In the recent Road to Austin Concert, headliners such as Bonnie Raitt and Delbert McClinton, performed with Austin acts as Ian McLagan and Bob Schneider. While the show was free (thanks to Freescale Seminconductor Inc.), it featured a

Bike To Work Day!

2007-05-17T08:42:00.000-06:00

For those who are not aware, the Month of May is official "Bike To Work Month" and thus a campaign to reduce carbon emissions produced by vehicles. According to the Bureau of Transportation Motor vehicle emissions represent 31 percent of total carbon dioxide, 81 percent of carbon monoxide, and 49 percent of nitrogen oxides released in the U.S. (The Green Commuter, a publication of the Clean Air

Fox News Realizes It's Green Fate

2007-05-15T14:37:00.000-06:00

Last week Robert Murdoch, CEO of Fox NewsCorp announced that the company will reduce its carbon footprint 10 percent by 2012 via energy-efficiency efforts and use of renewable energy. Well, the initiative has been communicated to employees of NewsCorp and even announced on Fox News. Check out the video from the people at Newshounds.us ("we watch fox so you don't have to") and see how the

Andrew Weil Prescribes Biodiesel for the Planet

2007-05-14T22:25:00.001-06:00

Alternative health guru Dr. Andrew Weil M.D. is spreading his message of integrative health to the environment. Using vegetable oil from a Tucson restraunt, Weil brews his own biodiesel fuel in his garage. Appropriately referred to as the "Bio-Depot," Weil runs several vehicles and is so impressed by the efficiency, he wants to spread the biodiesel world in a co-op format to Tucson residents.

Adrian Grenier hosts "Fund Rager" for Kiva.org

2007-05-13T22:57:00.001-06:00

Kiva.org recently celebrated its second celebrity fundraiser at a sweet little soiree hosted at Entourage star Adrian Grenier’s house. Kevin Connolly (also from Entourage) and Willie Garson from Sex and the City were present. The event was inspired by Grenier’s book club that recently finished the book called “The End of Poverty.” Motivated to make a difference, the group decided to throw the “

San Francisco KaBoom Goes Carbon Neutral

2007-05-13T21:29:00.001-06:00

San Francisco’s annual KFOG KaBoom fireworks extravaganza is yet another event that has jumped on the carbon neutral bandwagon. While one would not expect fireworks to be considered environmentally friendly, this year’s event took unique measures to ensure itself green. From compostable forks and spoons to food vendors providing used cooking oil for Marin resident Elon Rosenfeld’s Straight

Whole Foods Launches Weekly Cooking Show

2007-05-11T17:58:00.001-06:00

In the world of organic and sustainable food, Whole Foods is a celebrity in its own right. While CEO John Mackey has experienced his fair share of controversy lately via blog battles with Michael Pollan, there is no doubt that local and organic food is on the map because Whole Foods helped place it there. And with the recently launched Secret Ingredient, a weekly cooking show, we predict Scott

Bottled Water - What's The Deal?

2007-05-11T17:57:00.001-06:00

The most common question we get asked about is bottled water. Here's the skinny, plastic is bad, and no amount of convenience can justify that. Americans add over 30 million plastic water bottles to our nation's landfills everyday. In addition, plastic can be harmful to our health. According to our friends at Idealbite: Polycarbonate plastic (made by Nalgene and other companies) leaches

Paint Hazards - What's The Deal?

2007-05-11T17:56:00.001-06:00

Paints can be loaded with toxic chemicals that release low level toxic emissions in the air for years after application. The source of these toxins is a variety of Volatile Organic Compounds (VOC's) which until recently, were critical to the performance of the paint. The distinctive smell of paint is actually a host of compounds that can cause nausea, dizziness, and severe headaches. According to

Yoga vs. Pilates - What's The Deal?

2007-05-11T17:55:00.000-06:00

Yoga and Pilates are two of the most popular mind-body modalities around. Everyone from professional athletes to Hollywood a-listers does one or both. People are often curious as to which is better. The truth is, one is not necessarily better than the other. It is dependent on individual physical needs, goals, and personalities. Below are some key distinctions from a philosophy and physical

Water Conservation Tips

2007-05-09T13:17:00.001-06:00

Small Conservation tips add up. Just think how much water is being wasted because people forget or don't think abou the precious water runnding down the drain. Check out these tips from the North Bay Natural Pages to ensure you are doing everything you can to save water: Wash your dishes in a sink or basin of water, instead of washing them under a running tyab in an unplugged sink.Use your

NY Times: Twinkies vs. Carrots

2007-05-05T14:36:00.001-06:00

Green Health advocate Michael Pollan once again raises heightened awareness of the political, socio-economic, and health issues raised by the American agricultural system. In his recent piece in the New York Times yesterday You Are What You Grow, he continues his message of educating the effects of highly processed food via tangible examples: "Compared with a bunch of carrots, a package of

God Save The Bears - Plea to the Queen

2007-05-05T14:33:00.000-06:00

Her Majesty Queen Elizabeth II is having one bear of a time on her visit to the U.S. A PETA member in a bear costume and holding a “God Save the Bears” sign is following her around to various cities and events including most recently the Kentucky Derby. The campaign is intended to urge the Queen to switch to faux fur for the Buckingham Palace Guard’s hats. According to a PETA press release: It

Ban on Monsanto genetically modified alfalfa upheld

2007-05-05T14:32:00.002-06:00

A U.S. judge on Thursday let stand a precedent-setting ban on the planting of a genetically modified alfalfa crop variety developed by Monsanto Co. Citing the potential for genetic contamination, this could be a turning point for the USDA to committ the necessary research to truly srutinize the future of biotech crops. Check out the full reuter's article here.

Apple Goes Green

2007-05-05T14:32:00.001-06:00

It was only a matter of time, but The Green Apple is here, well metaphorically of course. A passionate campaign consisting of Greenpeace and Apple users have made their voices heard as Steve Jobs announced a change in policy today. While not every demand was met, Apple has declared a phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (

Green Mockery

2007-04-27T12:38:00.000-06:00

The green community is a passionate one, and for all the advocacy run amock, it is good to gain a little perspective. Lewis Black does just this in a recent Daily Show airing creating a humbled frenzy within the green blogosphere Check out the post from our friends at Ecorazzi for the full satirical commentary. And of course you can always count on Bill Maher to give a unique recap of Earth

Austin Joins the "Ban The Plastic Bags" Bandwagon

2007-04-17T12:24:00.000-06:00

While some may not consider Texas to be the home of environmental awareness, Austin, Texas is home to some environmentally and socially aware celebs like the Dixie Chicks, Sandra Bullock and of course Lance Armstrong. Hailed as the #1 city of cleantech (”clean technology”) by SustainLane Government (home of the infamous Unsustainables), Austin is setting the bar for other cities to follow

Skip yourself to Health

2007-04-09T15:07:00.000-06:00

As I took my morning run around town lake this morning I saw a man skipping. Literally skipping, listening to his ipod, hands waving in the air. He was clearly in the moment having a ball and getting a pretty rockin' cardio workout in the meantime. So as I read this article from the Organic Consumers Association and how easily it is to place our societal problem of obesity on various parties

Low Carb vs. Low Carbon

2007-03-31T07:55:00.000-06:00

We all hear the about the importance of how eating local is not only good for our health, but also good in supporting our local farmers and helping to reduce carbon emissions that harm the environment. Well it didn’t take long for this awareness to spawn a “new diet” craze. MSNBC/Newsweek reports the importance of the “low carbon diet”: As if counting calories weren’t enough, now

Happy Feet Raises Awareness for Seafood Sustainability

2007-03-28T15:20:00.000-06:00

Who knew that an acadamy award winning film could generate such awareness in the world of seafood sustainability, but that is exactly what millions of DVD copies of the of Academy Award-winning animated film Happy Feet did when it went on sale this Tuesday. In an effective partnership with the Monterey Bay Aquarium, each copy carried the aquarium’s infamous 2007 Seafood Watch pocket guide that

Starlets Plant Love with New Eco-Friendly Lipstick

2007-03-22T17:30:00.000-06:00

Courtney Cox, Evangaline Lily, Lindsay Lohan, Maria Menounos, Mariska Hrigitay, and Sarah Chalke can now claim themselves green mavens when it comes to lipwear designs. Each of the starlets collaborated with CARGO at Sephora to design unique lip hues that are eco-friendly. Planet Love (TM) is a collection of 12 lipsticks that are packaged from a biodegradable container made from corn. According

Rock and Roll Goes Green

2007-03-16T08:07:00.000-06:00

Bonnie Raitt, Willie Nelson, and Dave Mathews are leaders when it comes to rocking out green by traveling on tour buses fueled by biodiesel.Now with the help of a new company called Reverb based out of Portland Maine, rockers of all noteriety can "green" all aspects of their tours from recycling used and broken strings from the stage, eating organic food from biodegradable plates, to purchasing

Maroon 5 shares the Kiva love!

2007-03-14T15:55:00.000-06:00

Maroon 5 has jumped on the Kiva.org bandwagon in supporting thisamazing organization at a recent fundraiser in LA. Kiva.org is anorganization that allows you to make direct small loans to people allaround the world who need help. There is no "middle-man" so all the